mini mioche was founded in 2008 by Alyssa Kerbel after the birth of her daughter. At that time, Alyssa found it very difficult to find great, simple ethically-made basics especially in neutral colours. Drawing upon her decade long experience in the fashion industry, she set about creating her own collection of infant and kids' fashion basics.
Since that time the company has grown to include two brick & mortar stores located in downtown Toronto and an online shop offering the best premium organic fashion basics and a curated selection of footwear, gear, toys and books for infants and kids.