1. About Us

    Welcome to SilkRoadEXPO - Your Global Online Portal for Smart Shoppers, Retailers and Wholesalers in Fashion, Accessories, Jewellery, Weddings, Footwear and Home Decor.

    At SilkRoadEXPO, we are dedicated to revolutionising the way Retailers and Wholesalers connect with their global audience. As an online Shopping Centre (B2C) as well as Trade Fair (B2B) focused on Fashion, Accessories, Jewellery, and Home Decor, we provide an innovative platform that opens a unique doorway into the global marketplace. Our mission is to empower businesses to effortlessly showcase their products to new and existing customers worldwide. And we provide a platform for consumers where, in a single place, they can see the best products that different businesses have to offer.

  2. Our Journey

    Established in 2015, SilkRoadEXPO has been at the forefront of connecting the world of Fashion, Accessories, and Home Decor. Recognising the challenges and expenses associated with traditional physical trade fairs, we embarked on a journey to create a seamless, cost-effective, and efficient solution. Our proprietary marketing platform empowers Retailers and Wholesalers to list their products directly on our website while processing orders on their own websites. This approach not only minimises costs but also maximises exposure, ensuring that you can focus on what matters most: your business.

    What began as an ambitious venture has evolved into an empowering platform that goes beyond traditional boundaries. We recognised the need to further empower Retailers and Wholesalers in their quest to reach customers worldwide, and so our journey led us to a pivotal moment of reinvention. We're excited to share that SilkRoadEXPO has undergone a significant transformation to enhance the user experience and provide you with a more CRM-friendly and marketing-driven approach. This transformation is driven by our commitment to fostering stronger connections, providing advanced marketing capabilities, and creating a seamless experience that streamlines your operations.

  3. Our Commitment

    We are committed to driving growth and success for your business. Through our platform, we offer a range of benefits that empower you to thrive in the competitive global marketplace:

    • Direct Access to Global Shoppers: SilkRoadEXPO provides a membership-based marketing service that brings your products directly to thousands of online shoppers daily. You gain valuable exposure to a diverse and engaged audience eager to discover unique fashion and home decor items.
    • Empowering Buyers: SilkRoadEXPO provides corporate and retail buyers with direct access to wholesalers and retailers worldwide. It helps buyers utilise B2B and B2C opportunities, thus speeding up their business growth and maximising their profits. Buyer membership is free, but they are required to register in order to maintain SilkRoadEXPO’s compliance with standard industry practice.
    • Empowering Retailers: We believe in the power of partnership. As a member partner of SilkRoadEXPO, with a single annual membership fee you can list your products on our site, leveraging our traffic channels to reach a wider audience. We encourage consumers to shop directly from a Retailer’s online store by placing a link to the Retailer’s online product page, thereby creating more exposure for Retailers registered with us. The best part? You retain all your profits, and we do not charge any commissions on your sales transactions.
    • Empowering Wholesalers: Our Wholesalers decide how many products they want to display and when to display them - all for a single annual membership fee. We provide a high level of messaging functionality for buyers making product enquiries. We promote wholesalers’ contact details so buyers can communicate directly with wholesalers outside of our platform. And just like with retailers, wholesalers also don’t have to pay any commission for sales transactions.
    • Global Networking: Join our members-only community, connecting with other like-minded retailers and wholesalers. Collaborate, share insights, and explore new business opportunities in a supportive environment. Grow your business with this unique opportunity to brand your products and position your services in the international marketplace.
    • Customer Relationship Management (CRM): With enhanced CRM capabilities, you can now manage your interactions, communications, and customer relationships with greater efficiency.
    • Marketing: Our marketing-driven approach ensures that your products are strategically positioned to capture the attention of a global audience, while our user-friendly interface makes navigating the platform a breeze.
    • Exceptional Customer Service: We value outstanding customer service just as much as you do. Our intuitive platform ensures a seamless experience, and our team is here to support you every step of the way. The platform provides a first-class business tool with user-friendly features to ensure a high customer return ratio. The team also undertakes monthly marketing campaigns to strengthen our status as the leading showcase for international Retailers and Wholesalers. They provide a simple, intuitive user interface with easy-to-follow instructions for members on how to add/edit their product information and change product status. And they even provide a data entry service, if required, so no matter how busy you get you can always be sure your product information is fully up to date.

  4. Our Reach

    SilkRoadEXPO's reach spans the globe, attracting visitors from all corners of the world. Our shoppers are a qualified mix of repeat customers and new enthusiasts, driven by a blend of channels:

    1. Exclusive Email Newsletter: Tens of thousands of shoppers eagerly anticipate our fortnightly newsletter, where partners and products are featured, generating interest and engagement.
    2. Pay-Per-Click Campaigns: Our products are strategically promoted through Google and Facebook PPC campaigns, targeting global fashion shoppers who are genuinely interested in discovering unique finds.
    3. Engaging Social Media: We maintain a vibrant presence on various social media platforms, including Instagram, Facebook, Pinterest, WeChat, and more. Your products receive prominent exposure to our engaged and growing follower base.
    4. Optimised SEO Traffic: Our commitment to showcasing partner products extends to optimised articles and press releases that feature your offerings, driving targeted SEO traffic to your listings.

  5. The Global Online Market

    SilkRoadEXPO is ideally positioned to take advantage of a rapidly growing global online market that shows no signs of slowing.

    The total retail sales worldwide will be around $29.7 trillion in 2023, and they are expected to grow to $34.9 trillion by 2027.

    Recent ecommerce sales growth statistics analysing increase rates in the largest ecommerce markets show that the online shopping trend is expected to grow in the US in the next few years. Ecommerce sales there are forecasted to increase by a whopping 50%, from $907.9 billion in 2022 to $1.4 trillion in 2025. In Europe, this is set to grow a little slower at 47%.

    China, the country with the highest amount of ecommerce sales, is expected to see its online retail sector grow by 15% during this period, reaching $3.4 trillion in 2024. Analysts credit the relatively slow rate in China to the fact that the country’s peak in online shopping growth had already come in previous years.

    In comparison, the rest of the world is forecast to see an increase of 52% in online sales from just over $1 trillion in 2022 to $1.5 trillion in 2025.

  6. Join Us

    Join the ranks of hundreds of Fashion and Home Decor retailers and wholesalers who have embraced SilkRoadEXPO to transform their online presence and elevate their business success. Our application process is simple:

    1. Retailers must ensure you have a well-designed retail website.
    2. Wholesalers are not required to have a website, while a link is available to be placed on your online product page if you have a website.
    3. Demonstrate the quality of your products and your commitment to outstanding customer service.
    4. Retailers and Wholesalers that are ready to join us can send their application at the following link: https://silkroadexpo.com/apply
    5. Qualify for our partner program and start selling through our platform.

    To better understand how a partnership with SilkRoadEXPO would work, please visit: http://partner.silkroadexpo.com

  7. Stay Connected

    Experience the future of Fashion and Home Decor retail by connecting with us:
    Website: http://silkroadexpo.com
    Blog: http://blog.silkroadexpo.com
    Facebook: https://www.facebook.com/SilkRoadEXPO
    Instagram: https://instagram.com/silkroadexpo/
    Pinterest: https://www.pinterest.com/silkroadexpo/pins/
    Twitter: https://twitter.com/SilkRoadExpo
    For inquiries, please visit our website or contact us at support@silkroadexpo.com.

    Thank you for being a part of SilkRoadEXPO, where innovation and opportunity meet to shape the future of global fashion and home decor.

    Stay inspired,
    The SilkRoadEXPO Team.

Suite 204, 6-8 Clarke Street
Crows Nest
P: +61 2 8091 2988 (AUS)
P: +1 832 305 9187 (USA)
E: info@silkroadexpo.com